Dahl Media – Media Notice

The legal notification landscape has changed dramatically over the last 20 years. Americans now spend 50% of their time spent consuming media with a digital device and just 4% with traditional newspapers and magazines. As a result, Dahl has assembled the most sophisticated, effective, and efficient digital media notice capabilities in the industry. And it’s not even close.

Dahl applies these capabilities to meet the due process mandate to “direct to class members the best notice that is practicable under the circumstances.” This requires designing a custom solution for each notice plan based upon detailed analysis of class member demographics and media consumption habits. Dahl supports your media notice plan with extensive research and declarations from both class action notice and digital media experts. All campaigns are executed using the same technology used by most sophisticated consumer brands. This allows Dahl to reach class members the same way that leading brands reach their customers.

Each custom digital legal notice campaign may include the following capabilities:

  • Audience targeting through web banner, mobile, social media, and search ad placements
  • Third-party verification that ads achieve media targets
  • Ability to execute reach and frequency, frequency-capped, or impression-based plans
  • Real-time monitoring and optimization of website placements to maximize class member engagement
  • Geo-targeting of digital ad placements at the address, zip code, city, metropolitan area, state and regional levels
  • Fully-integrated execution across thousands of websites, multiple social media platforms, search engines, and mobile apps.
  • Custom, real-time reporting portal to keep stakeholders informed of key notice metrics

Dahl has assembled a team that has planned, managed, executed and reported on thousands of individual digital media executions for some of the world’s largest brand advertisers and business-to-business organizations. Clients have included

  • American Express
  • Best Buy
  • General Mills
  • Deluxe
  • Regis
  • Colgate
  • and 3M.

Over the past three years, the team has completed more than 750 individual digital media campaigns at the local level combined with audience targeting and very specific reach and frequency goals. Brands included in this initiative include Cheerios, Wheaties, Yoplait, Covergirl, Olay, Charmin, and Colgate. We have also leveraged similar tactics supporting business-to-business efforts for clients including 3M and Deluxe.

To learn how Dahl can help you with your class action notice challenges, contact us today for a free consultation.

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